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World of Panerai

Legendary Experiences

Watchmaking Excellence

Pioneering materials, precision movements, and impeccable craftsmanship set the stage for our commitment to innovation and technical expertise.

Materials

Movements

Lab Id

Manufacture

Our History

Giovanni Panerai opens his watchmaker's shop on Ponte alle Grazie in Florence: serving not only as a shop and workshop but also as the city's first watchmaking school, Officine Panerai's history begins here.

High Complications

Italian Design and Swiss Watchmaking

Equation of Time

P. 2002/E

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Annual Calendar

P.9010/AC

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Perpetual Calendar

P.4100

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Skeleton Automatic

P. 4001/S

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Tourbillon 2005/T

P.2005/T

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Tourbillon 2015/T

P.2015/T

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Astronomo

P.2005/GLS

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Minute Repeater

P.2005/MR

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Our Heroes

Individuals and collaborations whose values inspire and intersect with ours, embodying the true essence of Panerai.

Eilean

Partnerships

Ambassadors

Paneristi

News & Events

Aviazione Navale Experience — Aviazione Navale Experience

September 28th marked the beginning of the 3rd Panerai Military Experience after the one with Comsubin in La Spezia in 2019 and with Battaglione San Marco in 2022 for a select group of clients, editors, and talents. Global Ambassador Jeremy Jauncey also partook in this three-day immersion into the world of Aviazione Navale – the Italian Navy Aviation branch situated in Grottaglie, Puglia – where they lived a once-in-a-lifetime experience, allowing participants to breathe the life of naval aviators. Over these days, the guests tested their endurance, reflexes, and technical abilities in a rigorous military training session, complex helicopter raid simulations on board naval vessels, strategic tactical simulations, and witnessed the demanding challenges of life on board a naval vessel. This remarkable experience was granted to the owners of the Submersible Chrono Marina Militare Experience Edition PAM01699, a limited edition of 35 timepieces, born from Panerai's founding partnership with Marina Militare.

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Milan, Edinburgh, and Oslo: a month of expansion and adventure for Panerai — Milan, Edinburgh, and Oslo: a month of expansion and adventure for Panerai

September marked a vibrant chapter for Panerai, blending strategic retail expansion with exclusive brand experiences.
New boutiques in Milan and Edinburgh, nestled within the iconic Galleria Vittorio Emanuele II and along the prestigious Princes Street, respectively, offer discerning clients immersive journeys into the brand universe, thoughtfully integrated within their historic settings.
Concurrently, the Oslo Boutique celebrated its grand opening with a cocktail reception and ribbon-cutting ceremony on September 4^th.
The following day, select guests embarked on an unforgettable adventure alongside legendary explorer Mike Horn, sailing the breathtaking Oslofjord, experiencing the thrill of RIB rides, hiking to the summit of Håøya, and indulging in a Michelin-starred Italian lunch – a true immersion into the exhilarating world of Panerai.

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Panerai and Eilean: a new chapter on Mediterranean waters — Panerai and Eilean: a new chapter on Mediterranean waters

Setting sail from Taormina, Sicily, Eilean - the 1936 Bermudian ketch meticulously restored and revived by Panerai in 2009 - began its elegant Mediterranean journey on May 27^th , hosting owners of the Radiomir Otto Giorni Eilean Experience Edition for an exclusive Panerai Experience. Having already graced the shores of Italy, France, and Spain's most stunning coastal destinations, including Saint-Tropez and the Balearic Islands, Eilean will set course for the crystalline waters of Sardinia in August. There, in Porto Cervo, guests will be welcomed aboard to immerse themselves in Panerai's exceptional collection and the spirit of the Maison's celebrated maritime heritage. The next port of call for September: the breathtaking Argentario coast in Tuscany

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